Stress mode.. Site is still not on Google. What to do now?
A client’s situation:
“I have not been receiving any enquiries via my website. I can’t find my website on Google search. Could this be the reason for the zero enquiries?”
The client had revamped his website three weeks ago, and therefore was hoping to get more traffic after the efforts to improve his website. Old pages were deleted, and replaced by new ones.
What many people fail to realise is whenever a website is revamped, or changed massively, then Google will have to re-learn the website. This is called Google indexing.
Perhaps this website had enjoyed a lot of traffic in the past, and then suddenly since launching the new content, the traffic plummeted.
What I can conclude is that this website had a good rank on Google before, hence the large numbers of visitors. And when the old content is gone, the website loses the Google rank as Google can no longer associate the keywords/meta tags to the lost content.
So, Google has to start afresh on your website and send its crawly robots to scour through the new content.
The result will have three possibilities:
1. If the new content is improved in terms of SEO and uniqueness, then most probably this client will continue to see a high volume of visitors, even higher than before.
2. If the new content is considered low quality to Google – e.g. slow loading website, keywords too competitive – then traffic will be lower than before.
3. If the SEO done is blackhat, and Google can sense a tinge of keyword dumping, then most probably your site will never be indexed at all, and will be banned totally.
Therefore, it is important to engage in whitehat SEO strategies, and plan unique content for your website. We should also make a conscious effort to create good content right from the start, so that there won’t be a need to go back and amend, and then see your ranking drop.
Even blogging makes a lot of difference to how Google sees your website. Businesses need to blog, and make sense of what they do to the society. The more quality content, the more frequent Google bots will visit and rank your website.
To blog or not to blog – I would definitely say, yes to blog! Even if it’s just one post in a month.